The brand initial
The letter M
A bold M provides the structure of the logo, keeping the brand name at the centre of a simple, modern form.
ZT Brand StudioZero To Trend
Identity study / 03
Logo Design / Travel & Tours
Maani TravelA name in motion,
a journey in one mark
A travel identity that combines the letter M with an aircraft silhouette and bilingual lettering
Primary identityOriginal artwork
The idea in one line
A single letter that brings the brand and the journey together.
The concept
A letter that
carries a journey
The M establishes a direct connection to the Maani name. An aircraft silhouette is integrated into the letter, making air travel part of the mark itself. The result brings the brand initial and its travel focus into one clear composition.
Reading the mark
Three elements,
one identity
The travel focus
The aircraft
The aircraft silhouette makes the flight association immediate. Integrated into the letter M, it brings the travel offer into the structure of the symbol itself.
The language connection
Bilingual lettering
Arabic-script lettering and an English brand line connect the visual identity with different audiences while retaining its cultural character.
The identity in context
One identity.
Every touchpoint.
The lanyard mockup and the complete logo presentation show the identity at two different scales: a branded accessory and a clear bilingual lockup.
Maani Travel / On the moveSelected application
- Carry
- A branded lanyard
- Repeat
- Symbol and wordmark
- Recognise
- A consistent travel identity
The mockup is presented as a portfolio visualisation of a brand application.
Visual character
Sky-blue clarity,
a sense of freedom
The sky-blue palette reinforces the connection with flight. In the original design description, it represents trust, reliability and freedom. Clean lettering keeps the identity accessible and supports the travel-focused symbol.
Project description adapted from the original ZT Graphics archive; the displayed artwork retains its existing Travel by Maani wording
Read the original projectThe identity system
A clear mark.
A consistent palette.
The reversed symbol and the supplied palette bring sky blue, black and white into a consistent visual language.
The original portfolio image uses “Travel by Maani”; these supplied presentation images retain their “Maani Travel” wording.
The design rationale
A simple form can carry a complete idea.
How the visual choices support the idea behind this identity
Integrate the service into the initial
The aircraft silhouette is incorporated into the M, so the travel association belongs to the structure of the mark.
Use colour with a clear intention
Sky blue supports the identity’s connection with flight and the original design’s themes of trust, reliability and freedom.
Support different audiences
Arabic-script lettering and the English brand line give the symbol a bilingual context without changing its central idea.
Your next identity
Bring your brand name and your purpose into one clear mark.
Start with your business, your audience and the associations you want your identity to build.
- Your business
- Your audience
- Your ambition