The brand initial
The letter A
A bold A gives the logo its structure and ties the symbol to the Ali Brothers name.
ZT Brand StudioZero To Trend
Identity study / 02
Logo Design / Travel & Tours
Ali BrothersA clear identity,
a world of possibilities
A travel identity that brings the Ali Brothers name, a world map and an aircraft into one distinctive mark
Primary identityOriginal artwork
The idea in one line
A brand initial, a global perspective and a clear travel signal.
The concept
A name connected
to the world
The letter A establishes the connection to Ali Brothers. A circular world map and a central aircraft bring the travel proposition into the same composition, giving the name a direct visual relationship with worldwide journeys.
Reading the mark
Three elements,
one identity
Global connection
The globe
The globe gives the identity an international perspective, connecting the Ali Brothers name with worldwide travel and a broad choice of destinations.
The travel focus
The aircraft
An aircraft at the centre makes the air travel association immediate, bringing the service into the heart of the mark.
The identity in context
A brand, beyond
the logo.
Two supplied mockups explore how the Ali Brothers identity carries across printed stationery and branded accessories.
Ali Brothers / In the real worldSelected applications
- A coordinated stationery set
- Carry
- Branded travel accessories
- Identity
- One consistent mark
Mockups show design applications and are presented as portfolio visualisations.
Visual character
Energy with
a clear structure
The red and white palette creates a bold contrast. Clear English lettering identifies the business and its Travel & Tours offer, while the supplied artwork includes contact details as part of the original composition.
Project description adapted from the original ZT Graphics archive
Read the original projectTwo colour treatments
The same identity,
a different contrast
The supplied red-on-white and white-on-red artworks show how background and contrast change the expression of the same composition.
The design rationale
Let the destination begin with the identity.
How the visual choices support the idea behind this identity
Give the name a structure
The A establishes a recognisable foundation and ties the symbol directly to Ali Brothers.
Make the travel offer visible
The globe suggests international journeys, while the aircraft brings air travel into the centre of the composition.
Create a confident contrast
The original red and white artwork gives the identity a bold presence, supported by a clearly stated Travel & Tours descriptor.
Your next identity
Give your travel brand a recognisable point of departure.
Tell us who you serve, what makes your offer different and what your identity should communicate.
- Your business
- Your audience
- Your ambition